One of the greatest thing I discovered through working with Coach 2 Success is in the team’s ability to pivot their ideas even as training is in-progress. The team values constructive feedback and enhance the inputs received with a twist of their creativity, despite time and resource constraints. The team stands out as they have demonstrated a lot of passion, commitment and drive in their work.

Nurul H. H., Innovation & New Ventures
Sime Darby Properties

Mohamed Mustak Aboo Bakar

Founder / Director

Mustak started his career with Shell Malaysia before gaining work experience with Proton, Conoco, Federal Auto and with Jaguar Cars Malaysia as the Chief Operating Officer. In September 2006, Mustak founded Coach 2 Success Consultancy with a vision to enhance organisation competitiveness. He has been able to draw on his vast hands-on experience, providing an experience transfer that produced big results for many organisations.

Mustak’s first taste of the learning development field was in February 1994, where he conducted a sales intervention program for Shell Chemical – Asia Pacific in Singapore. Mustak is also certified by Conoco Oil Centre of Excellence for Retail Marketing in Houston. He has lead workshops in the areas of Personal Mastery, Leadership, Sales and Branding, Core Shared Values, Strategic Business Planning and Business Excellence locally as well as in ASEAN and the Middle East regions.

Mohd Rudyhizat

Learning Experience Creator

A competent and experienced speaker & motivator and has more than 25 years of work experience in Finance, IT, Customer Service, Marketing, Manufacturing and Human Resources. Under his leadership, Rudyhizat has led his previous company in achieving prestigious awards such as the AON Hewitt Malaysia Best Employer Award.

As a certified NLP practitioner, Rudy has wide experience and exposure to conduct training for various organisations such as Naza Automotive Manufacturing (Executive Diploma Program), Naza World (which includes Harley Davidson, Naza Italia, Next Bike, Ducati, Chevrolet), Mercedes Benz, SP Setia, Sime Darby Automotive, Unimap, Allianz Affin Bank, BOSE System, Pharmaniaga & Rockwool Insulation, India.

Umar Zaman Mydeen

Learning Experience Creator

Umar is a change consultant with extensive experience of working in the Malaysian industry. One of his most notable achievements is setting up a BMW dealership in accordance with the German Marque’s strict global standard.
He was dealer principal for a Volvo dealership where he increased the profitability and performance of the dealership.

Harnessing his experience in the corporate Malaysia, Umar now facilitates a vast array of learning sessions in the areas of Personal Development, Supervisory & Leadership, Personalities & Communication, Values & Organisational Behaviours, Team Alignment, Habits of Effective People and numerous variety of team building session. Apart of that, he also coaches upcoming entrepreneurs in the IT field to set-up and develops their business and provides his services to GLSs’ in setting up their in-house Performance Management System.

Raja Atikah Iffah

Learning Experience Designer

Atikah is a Certified Training Professional (CTP) from ITD International and Learning Experience Designer by NovoED. Coupled with her experience working in KPMG, Atikah drives the design, creation and supports the implementation of innovative strategies for Coach 2 Success. This includes the various talent development programs, eLearning modules and team training. She collaborates closely with client’s HR and leadership team to identify and proactively address needs to achieve organisational goals.

Atikah has experience successfully delivering projects amongst private and GLC’s which includes the Bank Islam Business Hackathon 2018, Ekuinas ILTIZAM Professional Development Programme and Tenaga Nasional Berhad Facilitation Programme, to name a few.

Shafizarina Mohd Shah

Partnership Builder

Graduated in Human Resource Management from Arizona State University, USA and is a Certified Facilitator in Organisational Mapping and Analysis by Motorola University.

She started her career in the Training Department of the largest network insurance organisation in Malaysia, overseeing the human capital development of over 1500 employees. One of her achievements was leading a team of internal consultants to establish an organisation-wide quality management system which successfully obtained ISO certification. Nina was then made responsible for establishing quality management systems for the company’s subsidiaries throughout South East Asia.

Nina became an outstanding business development manager by successfully closing many large corporate accounts. She discovered her passion in understanding the unique needs of her clients and designing real solutions to help transform corporate culture by building skills of individuals and raising performance standards. Her corporate clients ranged from manufacturing to service sectors and from government linked companies to multinational corporations demonstrating her ability to deal right across the spectrum and achieve outstanding results.


We would be happy to meet up!


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