empowering minds, fulfilling potential


Joanne began her career in the advertising industry as an Accounts Executive and copywriter. Since then, she has been working as a freelance copywriter - creating tag-lines, composing speeches, crafting verbal advertising ploys and writing press releases and reports for clients of various industries.

She also proofreads and edits copy for advertisements, websites, newsletters, magazines and other formal reports. Joanne now works as a freelance trainer, specialising in Business English, English for Specific Purposes, communication skills and soft skills.

She has conducted English programmes for many corporate companies and government agencies. She has also lectured part-time at private colleges.

In 2006, she was certified a Professional Trainer by the Ministry of Tourism to conduct courses such as 'Mesra Malaysia', 'Act Tourism' and 'Tourism English' to front-line staff of various hospitality and tourism-related industries.